Having a compelling and competitive presence online goes behind possessing a smartly designed website. Social media marketing is an interactive and cost-effective method of extending your online brand to targeted clients interested in the products or services you have to offer. Urban Ignite establishes crucial components to optimizing your social media presence and capitalizes on them to communicate the intricacies of your brand to your desired audience. Social media marketing is also one of the most cost-effective advertising options. Unlike TV commercials or services like Google Adwords, which cast a large and costly net in hopes of drawing in a few clients, social media marketing is specifically targeted towards your desired audience, meaning you aren’t paying to reach a broad audience indifferent to your product or services.
ABOUT SOCIAL MEDIA MARKETING
Why should my business use SMM?
THE EVOLUTION OF MARKETING
What is Inbound Marketing
Advertising used to rely on outbound marketing, a strategy common in television and radio ads that focuses on promotions and sales to draw in customers. Outbound marketing is non-interactive, and does not require building a relationship with an audience to offer them a product. Instead, outbound marketers establish their brand and rely on consumers to come to them based on stagnant content.
Meanwhile, inbound marketing is concerned with telling a story and cultivating a dialogue with your audience. Social media marketing leverages inbound marketing strategies to form a relationship with your clients.
Social media is a content-dependant economy. However, contrary to popular belief and the spam pages you see on Facebook, quality reigns supreme over content when it comes to crafting successful inbound marketing routes online. Additionally, the content of the posts that you procure should always be interested in furthering a unified brand identity across all social media platforms. At Urban Ignite, all of the social media and web design content we craft is produced in-house, meaning we never outsource a project to a contractor that doesn’t understand the language and voice of your business. We are dedicated to ensuring that the content we create for your company connects with your target audience beyond a superficial level.
Leveraging analytical applications, we work with your business to create an optimized post schedule geared towards your demographic. By analyzing patterns and trends, we can share your content with as many people as possible. OPS ensures that your posts are released at optimal times for maximum exposure and on a consistent basis.
Analytics are an essential infrastructural piece that keeps targeted social media operating proficiently. We utilize services such as Google and Buffer to create customized reports for you that outline where your social media strategy is succeeding, and where you can improve.
Cultivating a successful brand on social media is dependent upon user engagement. The social media strategy we implement prioritizes connecting with your audience, and prospective audience. We develop your brand through interacting with individual users and other pages, fostering an online social media presence that does not come across as a static company page.